Its in the Game
Electronic Arts

Its in the Game

Electronic Arts
Design Research, Conceptual UI, Product Design, Branding

Electronic Arts Inc. is a global leader in digital interactive entertainment. EA develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. EA has more than 300 million registered players around the world.

Electronic Arts wanted to pitch a concept for a EA Work, an internal hub that helps onboard new employees, and encourage them to connect with their fellow colleagues. The goal was to leverage EA's strong brand assets to design a new branding and user experience that would resonate with new and even existing employees.

A customizable Homepage Screen that contains quick links and helpful information for employees
Companion App Screens
Quick Pre-Order Dashboard View for Game Titles
Employee Directory with filters by department and interests, and an interactive map that shows where your colleagues are located
Concept for the EA Careers page

We also created Brand Guidelines for font and logo usage, as well a Design System for proper use of design elements

Branding Guidelines and Sample Implementation on Products
Tearsheet and Design System
EA Work is an exercise on how to align an otherwise plain internal portal, and infuse it with the its powerful brand assets. In the end, we created a fully integrated and easy to use system that tackles both the needs of both new and current employees.

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