Electronic Arts wanted to pitch a concept for a EA Work, an internal hub that helps onboard new employees, and encourage them to connect with their fellow colleagues. The goal was to leverage EA's strong brand assets to design a new branding and user experience that would resonate with new and even existing employees.
![](https://cdn.prod.website-files.com/5c4591e3e0065621d694182d/5c4988daa64ec98649b8ace6_template_for_responsive.jpg)
![](https://cdn.prod.website-files.com/5c4591e3e0065621d694182d/5c498a2f45e7793e8dad3e41_Untitled-4.jpg)
![](https://cdn.prod.website-files.com/5c4591e3e0065621d694182d/5c498b64ef5a1c80ab77e25d_Web%20-%20EA%20Work%20-%20Dashboard.png)
![](https://cdn.prod.website-files.com/5c4591e3e0065621d694182d/5c498b70ef5a1c352c77e26b_Web%20-%20Employee%20Directory.png)
![](https://cdn.prod.website-files.com/5c4591e3e0065621d694182d/5c498d7b28aefe7b7b564650_Web%20-%20Marketing%20Page.png)
We also created Brand Guidelines for font and logo usage, as well a Design System for proper use of design elements
![](https://cdn.prod.website-files.com/5c4591e3e0065621d694182d/5c499f6ba64ec943aab8d198_anim.gif)
![](https://cdn.prod.website-files.com/5c4591e3e0065621d694182d/5c498e2e28aefe159e5646d0_EA%20Work%20Tearsheet.jpg)
EA Work is an exercise on how to align an otherwise plain internal portal, and infuse it with the its powerful brand assets. In the end, we created a fully integrated and easy to use system that tackles both the needs of both new and current employees.